Over two decades, Alison has helped business leaders and entrepreneurs in over 100 companies connect more deeply with their stakeholders. A social scientist by training, she has devoted her career to driving behavior change, and is called on by companies that want to better resonate and drive adoption in new markets and dynamic environments. Alison’s work now centers on helping teams that are working to make the decentralized future a reality. Her clients are entrepreneurs using blockchains to shape a new future, and established companies working to leverage the power of blockchains. Alison’s new book, launching in January, speaks to how this new technology will forever change the relationship between a customer and a business.